Venture Capital

Venture capital (also known as VC or Venture) is a type of private equity capital typically provided to early-stage, high-potential, growth companies in the interest of generating a return through an eventual realization event such as an IPO or trade sale of the company. Venture capital investments are generally made as cash in exchange for shares in the invested company.

Venture capital typically comes from institutional investors and high net worth individuals and is pooled together by dedicated investment firms.

A venture capitalist (also known as a VC) is a person or investment firm that makes venture investments, and these venture capitalists are expected to bring managerial and technical expertise as well as capital to their investments. A venture capital fund refers to a pooled investment vehicle (often an LP or LLC) that primarily invests the financial capital of third-party investors in enterprises that are too risky for the standard capital markets or bank loans.

Venture capital is most attractive for new companies with limited operating history that are too small to raise capital in the public markets and are too immature to secure a bank loan or complete a debt offering. In exchange for the high risk that venture capitalists assume by investing in smaller and less mature companies, venture capitalists usually get significant control over company decisions, in addition to a significant portion of the company's ownership (and consequently value)

Cera Finance House provides venture capital to projects all over the world.

Cera will take an active role as a deal originator and a deal participant. Relationship with portfolio company is active management advice, seat on board of directors, share holding. Average number of deals completed 15+

Minimum investment generally is £50,000 Maximum investment in any one company is not limited. Cera represents private investors and its own capital.

Cera Finance House will support start ups, seed first stage, second stage and third stage, buy outs, acquisitions. A business plan is required.

Graphical preferences UK, USA, Europe, projects undertaken worldwide.

Industry preferences:

• Mining
• Leisure
• Communications
• Manufacturing
• Distribution
• Medical/Health
• Computer related
• Financial
• Property Development
• Project Development
• Technology
• Publishing
• Infrastructure

The above industry preferences are simply preferred, that does not preclude applications from any other industry.